North Carolina Museum of Art

I took this photo of my wife at the NC Museum of Art back in 2010 on one of our numerous visits. First of all, she hates her photo taken, but I couldn’t resist. We were talking about another piece we had seen and I started walking away toward an exhibit. She said something to me and I turned around and saw her looking up at the huge sculpture mounted on the wall and I was just struck by the perspective, so I snapped a quick picture with my cell phone.

I decided to create a simple flyer advertisment for the North Carolina Museum of Art. I opened the photo in Photoshop and did some minor adjustments to hue and saturation, brightness, vibrance, and color balance to lighten and brighten the overall photo. I really wanted to emphasize the figures in the photo, so I added an iris blur and made two focal points over her and the sculpture. I also used a 1/3 – 2/3 rule when placing the figures in the image and on the canvas. The marketing logo “Change Your Perspective” creates an imaginary demarcation line on the canvas, separating it into 2/3 and 1/3 sections.

Next, I widened the canvas to accomodate the rectangle on the left side for the museum information. I placed the museum title logo and bottom logo, then filled in the address and hours using a combination of Myriad Pro and Minion Pro. I thought they worked quite well with the NCMA Logo font. Next, I placed a semi-opaque rectangle across the left rectangle and image to tie the two together and placed the marketing logo on top of that, varying the font color based on location for emphasis. The colors used in both triangles were selected from the image itself for continuity. All the text pieces are aligned right and with each other with the exception of the marketing logo. I indented it from the other text to set it apart and grab the viewers attention.

Overall, a quick and fun exercise that allowed me to play around with some interesting visuals and text options.

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